Automate SMS & Email Sequences with Lead Monsta Workflows
You’ve done the hard work – generated a lead for your Australian business through your website, a social media ad, or maybe a networking event. Great! But what happens next is critical. How quickly and consistently do you follow up?
For many small business owners, the follow-up process is manual, time-consuming, and often inconsistent. You mean to send that email, you plan to make that call, but the day gets busy, other priorities take over, and suddenly, days or even weeks have passed. By then, that warm lead might have gone completely cold, or worse, chosen a competitor who responded faster.
Manually chasing every lead takes hours you likely don't have. And inconsistency damages your brand perception. If you want to convert more leads into paying customers reliably, you need to systemise and automate your follow-up. That's where Lead Monsta Workflows come in.
Table of Contents:
The Real Cost of Slow (or No) Follow-Up
In today's fast-paced world, speed matters. Studies consistently show that the faster you respond to a new lead, the higher your chance of converting them. Let's be honest:
Leads Decay Quickly: Enthusiasm fades fast. Waiting even a day can significantly decrease your odds of connecting.
Time is Money: Every minute spent manually typing follow-up emails or sending individual SMS reminders is time not spent on delivering your service, strategic planning, or closing deals.
Inconsistency Kills Trust: If one lead gets a prompt response and another waits days, it creates a poor and unreliable impression of your business.
You need a system that works for you, even when you're busy on the tools, consulting with a client, or taking a well-deserved break on a Saturday afternoon here in Australia.
What are Lead Monsta Automation Workflows?
Think of Lead Monsta Workflows as your tireless, 24/7 virtual assistant dedicated to lead follow-up. They are pre-built sequences of actions (like sending emails, SMS messages, waiting specific periods, adding tags, or even creating tasks for your team) that trigger automatically based on specific events.
For example, when someone fills out the contact form on your website (the trigger), a Workflow can instantly:
Add the lead to your Lead Monsta CRM.
Send them an automated 'Thank You' email.
Wait one day.
Send a follow-up SMS checking if they have questions.
Wait two more days.
Create a task for you or a team member to make a personal call.
You design the sequence once using a simple visual builder, and then Lead Monsta executes it flawlessly for every new lead that meets the trigger condition. It's the ultimate "set it and potentially forget it" system for consistent nurturing.
Key Benefits for Australian Small Businesses
Implementing automated workflows offers significant advantages:
Instant Speed to Lead: Engage leads within minutes of their enquiry, day or night, dramatically increasing your connection rate.
Unbeatable Consistency: Every lead receives the same professional, timely follow-up experience, building trust and brand reliability.
Massive Time Savings: Reclaim hours previously spent on repetitive manual follow-up tasks. Focus on high-value activities instead.
Multi-Channel Power: Combine email and SMS within a single workflow. With SMS open rates often exceeding 90%, it's a powerful way to ensure your message gets seen.
Smart Personalization: Pull data directly from the Lead Monsta CRM (like the contact's first name) to make your automated messages feel more personal.
Simple Workflow Examples You Can Set Up Today
Automation doesn't need to be complicated. Here are a few practical examples perfect for Aussie service businesses:
New Website Lead Follow-Up: (As described above) Ensures immediate acknowledgement and persistent, multi-channel follow-up.
Quote Follow-Up: Trigger: Deal stage in your Lead Monsta pipeline moved to 'Quote Sent'. Actions: Wait 3 days -> Send automated email: "Hi [First Name], just checking if you had any questions about the quote we sent?" -> Wait 4 more days -> Send automated SMS: "Hi [First Name], following up on the quote. Let us know if you'd like to proceed or discuss." -> Create task for final manual call attempt.
Appointment Reminders: Trigger: Appointment Confirmed in Lead Monsta Calendar. Actions: Send email confirmation immediately -> Send SMS reminder 24 hours before -> Send SMS reminder 1 hour before. (This drastically reduces costly no-shows!)
Building Your First Workflow in Lead Monsta
Lead Monsta uses an intuitive, visual workflow builder. You don't need to be a tech wizard! You simply choose your trigger, then drag and drop the actions you want (Send Email, Send SMS, Wait, Add Tag, Create Task etc.) onto a canvas and connect them in the order you desire. You can build simple sequences in minutes.
Conclusion: Put Your Follow-Up on Autopilot
Stop letting valuable leads slip through the cracks due to inconsistent or slow follow-up. By leveraging Lead Monsta's powerful yet easy-to-use Automation Workflows, you can ensure every lead gets timely, professional, multi-channel nurturing – freeing up your time and significantly boosting your conversion rates. It's like having an extra salesperson working around the clock, for a fraction of the cost.
