Whether you’re just starting out or have been in business for years, email marketing is a tool that keeps proving its value. It’s simple, affordable, and still one of the best ways to reach your customers directly.

Here’s why:

• It’s direct. You’re landing right in someone’s inbox, not hoping they scroll past your post.

• It’s cost-effective. You don’t need a huge budget to get started.

• It builds real relationships. A good email isn’t just a sales pitch, it’s a chance to keep people in the loop, share something useful, or just stay top of mind.

• It drives results. Whether it’s clicks to your website, booking a call, or buying a product - emails can move the needle.

Getting Started with Lead Monsta’s Email Marketing Tools

Lead Monsta makes email marketing simple. Whether you're a seasoned pro or just starting out, our tools help you create, send, and track your campaigns all in one place. In this guide, we’ll walk you through how to send your first email, step by step.

Step 1: Prep Before You Build

Before diving into the email builder, take a moment to set yourself up for success.

Define your goal.
What’s the purpose of this email? Are you promoting a service, sending a monthly update, or announcing something new? Keep that goal front and centre.

Build your list (ethically).
Avoid the temptation to buy email lists. Instead, grow your list through your website, lead magnets, or contact forms. (If you’re already using Lead Monsta forms, you’re ahead of the game.)

Segment your list.
Not everyone needs to get the same email. Segment your contacts in Lead Monsta using tags or custom fields so you can send more targeted (and relevant) messages.

Understand the rules.
In Australia, email marketing is regulated under the Spam Act 2003. Make sure your emails include an unsubscribe link, your contact details, and are only going to people who’ve opted in.

Step 2: Let’s Build Your First Campaign

Once your list is ready and your goal is clear, it’s time to head into the Lead Monsta dashboard.

Choosing a Template or Starting From Scratch

Lead Monsta gives you a few options:

• Use a pre-built template if you want something ready to go.

• Start with a blank template if you’ve got a design in mind.

• Know your way around code? Use the HTML editor.

Designing Your Email

With the drag-and-drop editor, you don’t need design experience. Here’s what you can add:

• Text blocks for your message

• Images to make it visual

• Buttons to encourage clicks

• Social links to keep people connected

Make sure your branding is consistent- use your logo, colours, and tone of voice. You can also add personalisation using merge tags like [FirstName] to make it feel more human.

Most importantly, include a clear Call to Action (CTA) - what do you want the reader to do next? Click a button? Call you? Book a service?

Writing the Email Copy

Keep it short, clear, and helpful. A few quick tips:

• Subject line: Make it interesting without being clickbait-y.

• Preheader: This is the short preview line that shows up after the subject - use it to add context.

• Body: Keep paragraphs short. Break up your content. Use clear language.

Stuck on what to write? Use the Content AI Assist tool inside Lead Monsta to help with subject lines, email body, or ideas.

Setting Up Campaign Details

Before hitting send, you’ll need to:

• Give your campaign a name (this is just for your records).

• Choose who will receive it (specific lists or tags).

• Set the “from” name and email address.

Schedule or Send?

You can send your email right away or schedule it for later. Scheduling helps you hit inboxes at the right time, even if you’re busy.

Always Test First

Before you go live, send a test email to yourself or your team. Check that:

• The links work.

• It looks good on mobile.

• It doesn’t land in the spam folder.

Step 3: Tracking Your Results

Once your email is out in the world, Lead Monsta gives you access to clear, easy-to-understand analytics.

Keep an eye on:

• Open rates: How many people opened your email.

• Click-through rates: Who clicked on links/buttons.

• Unsubscribes: If people are dropping off, it might be time to tweak your content or frequency.

Quick Tips for Better Email Results

Here are a few best practices to keep in mind:

• Mobile-friendly matters. Most people read emails on their phones.

• Stick to one main message per email.

• Give value. Whether it’s advice, a discount, or just a heads-up—make it worth their while.

• Keep it consistent. Whether you send weekly, fortnightly, or monthly, set a rhythm.

• Try A/B testing. Want to see if one subject line works better than another? Split your list and compare.

Conclusion

In a world full of distractions, email remains one of the few channels where you can speak directly to your audience - no algorithms, no noise. It’s personal, it’s flexible, and when done right, it works.

And with Lead Monsta, you’ve got everything you need to make it work for you. From simple drag-and-drop templates to smart segmentation, automation, and easy-to-read analytics. So if you’ve been waiting to give email marketing a proper go, now’s the time. Jump in, create your first campaign, and start building stronger relationships with your audience. It’s all in one place, ready when you are.